Traci Elder

Traci Elder joined Great Clips, Inc. at the end of 2025 as the Vice President of Marketing & Communications. While she is new to Great Clips, Inc., Traci brings a wealth of marketing and franchise experience, most recently as the Vice President of Brand Strategy and Creative Expression for Purpose Brands, the world's largest portfolio of fitness, health and wellness franchise brands. Traci is an award-winning marketing leader, with numerous accolades including a 2023 Super Bowl campaign that earned Cannes Lions, Clio, and Effie awards. At Great Clips, the marketing and communications teams lead the planning and execution of systemwide, local, digital, and social media marketing, as well as managing internal and franchisee communications.

Traci holds a degree in International Relations and Spanish from Concordia College-Moorhead. She is involved in her community, having held positions as board advisor and career mentor with MPLS MadWomen, and as a committee leader with the Minnesota Interactive Marketing Association, YWCA of Minneapolis Circle of Women and International Spanish Language Academy.

Traci brings energy, enthusiasm, and a passion for building relationships to everything she does. In her free time, Traci enjoys being a hockey mom, traveling with her family, and catching live music whenever a great show rolls through town.