What is it?
A toning shampoo formulated to brighten and enhance blonde, gray and white hair.
What are the key benefits?
- Tones gray, blonde and white hair
- Neutralizes unwanted brassy warmth
- Illuminates blonde highlights
- Brightens color-treated or natural hair
How do I use it?
Apply to wet hair, lather, leave on for 3-5 minutes and rinse. Depending on the customers routine, Violet Shampoo should be used 2-3 times per week in rotation with their favorite shampoo to maintain results.
Who needs this product?
Recommended for customers with chemically treated or natural, blonde, gray or white hair, who want to remove warmth and brassy tones. Can be used by both men and women.