Keep Me Vivid Shampoo

What is it?
A sulfate-free shampoo that maintains hair color vibrancy.
What are the key benefits?
- Sulfate free
- Gently cleanses hair
- Maintains vibrancy of fast-fading colors
- Helps combat color fade
- Fragrance of vanilla, coconut, and cotton candy
How do I use it?
Apply to damp hair. Lather. Rinse. Follow with Keep Me Vivid Conditioner. Can be used daily for clean and gentle nourishment.
Who needs this product?
For anyone with color-treated hair. Great for intense, high maintenance shades like blonds, pastels and reds.