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April 17 2023

Great Clips® launches Show Your Flow campaign, asking NHL® fans to share their unique hockey hair flows

Logos of Great Clips, NHL, NHLPA and NHL Alumni Association

Six fans will be selected and enshrined in the first-ever Virtual Hockey Hair Hall of Fame 

NHL All-Star Jack Hughes, Canadian hockey star Sarah Nurse and 
social media influencers to help select inaugural class

MINNEAPOLIS, Minn. (APRIL 17, 2023) Great Clips, the Official Hair Salon of the NHL, today launched the Show Your Flow campaign, which encourages fans to share photos and videos that put a spotlight on their unique and individual Hockey Hair styles. 

From April 17 to May 7, fans can share a photo or video of their Hockey Hair on social media or through On Instagram, Twitter and TikTok, fans must post a photo or video that best showcases their Hockey Hair, include the hashtags #ShowYourFlow and #Contest, tag @GreatClips as part of their post and follow the brand on their respective channels. To enter on Facebook, fans must comment on the entry post on the brand’s U.S. or Canada pages with a video or photo showing their Hockey Hair, include the hashtags #ShowYourFlow and #Contest and follow the brand. For complete contest and sweepstakes rules and information, click here.

For three straight weeks, one fan that has submitted content on social media or via the campaign website will be randomly selected each week to receive a $100 USD Great Clips gift card and a $100 USD gift card (or equivalent value in CAD). 

From all the submissions, Great Clips, Inc. and a panel of judges will select six inaugural members to be enshrined into a virtual Hockey Hair Hall of Fame. The six inductees will receive free haircuts for a year and signed memorabilia from NHL All-Star Jack Hughes and will be featured on Great Clips social and online channels. The inductee with the highest score by judges will receive a Grand Prize package that includes a trip to Nashville to attend the 2023 NHL Awards. The prize package includes two tickets to the NHL Awards, roundtrip airfare, hotel accommodations and $300 for food and local transportation.

Great Clips, Inc. and the judges will score the six members of the Hockey Hair Hall of Fame based on the following criteria:

  • Creativity and originality, showing how their Hockey Hair is unique to them, their fandom and their personality (45%)

  • Demonstrating their passion for hockey and Hockey Hair and how that passion enhances their fandom (35%)

  • Overall quality and appeal of the content (20%)

Members of the Hockey Hair Hall of Fame voting panel include two-time NHL All-Star and New Jersey Devils Center Jack Hughes, Canadian women's hockey star Sarah Nurse, national talent show finalists and TV stars The Cline Twins, and hockey fan and influencer Jesse Pollock. Great Clips also partnered with popular influencers and professional dancers Cost n’ Mayor to choreograph a routine that flaunts their Hockey Hair and great moves. All influencers received haircuts from Great Clips stylists to get their Hockey Hair flows looking great for the 2023 Stanley Cup® Playoffs. To view a Show Your Flow compilation video, click here

“Since 2019, Great Clips has celebrated the best Hockey Hair flows of NHL players past and present, but we know that great Hockey Hair goes beyond the pros,” said Lisa Hake, vice president of marketing and communications at Great Clips, Inc. “For the first time, Great Clips wanted to spotlight, memorialize and reward fans for their unique and individual Hockey Hair flows through the Hockey Hair Hall of Fame. And, fans can visit their local Great Clips salons to achieve the Hockey Hair flows that fits them best.”

Great Clips will also have TV commercials running throughout the 2023 Stanley Cup® Playoffs featuring Jack Hughes and Cale Makar (Colorado Avalanche). Great Clips collaborated with the NHLPA to secure NHL players featured in TV commercials. The brand also is featuring NHL-themed creative within its salons across the U.S. and Canada and in digital ads in a robust NHL media package.

To participate in the Show Your Flow campaign and for tips and tricks to rock great-looking Hockey Hair all season long, visit

Great Clips is also the official hair salon of the NHL Players Association and the NHL Alumni Association.

About Great Clips, Inc.

Great Clips, Inc. was established in 1982 in Minneapolis, Minnesota. Today, there are over 4,400 independently owned Great Clips® salons throughout the United States and Canada, making it the world’s largest salon brand. Great Clips is 100 percent franchised, and salons are owned locally by more than 700 franchisees across the U.S. and Canada. Great Clips® franchisees employ more than 25,000 stylists. Great Clips® franchised salons provide value-priced, high-quality haircare for men, women and children. Getting a great haircut at a Great Clips® salon is more convenient than ever with Online Check-In, ReadyNext® text alerts and Clip Notes®. To check in online, visit or download the free app. For more information about Great Clips, Inc. or to find a salon location near you, visit

About the NHL

The National Hockey League (NHL®), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at The League broadcasts games in more than 160 countries and territories through its rightsholders including ESPN, WBD Sports and NHL Network in the U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordics, Baltics, and Poland; YLE in Finland; Nova in Czech Republic and Slovakia; Sky Sports and ProSieben in Germany; MySports in Switzerland; and CCTV5+ in China; and reaches fans worldwide with games available to stream in every country. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. NHL Original Productions and NHL Studios produce compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL’s social and digital platforms.
The NHL is committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL’s Hockey Is For Everyone™ initiative reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL is expanding access and opportunity for people of all backgrounds and abilities to play hockey, fostering more inclusive environments and growing the game through a greater diversity of participants. To date, the NHL has invested more than $100 million in youth hockey and grassroots programs, with a commitment to invest an additional $5 million for diversity and inclusion programs over the next year.

About the National Hockey League Players’ Association 

The National Hockey League Players’ Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for the players to give something back to the game they love. Over the past 22 years, more than 80,000 deserving children in 34 countries have benefited from the players’ donations of hockey equipment. NHLPA Goals & Dreams has donated more than $25 million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit   

NHLPA, National Hockey League Players’ Association and the NHLPA logo are registered trademarks of the NHLPA and are used under license. © NHLPA. All Rights Reserved.

About the NHL Alumni Association 

The NHL Alumni Association (NHLAA), established in 1999, is an organization devoted to bettering the lives of all former NHL players and their families. The NHLAA exemplifies this commitment to its members in many different ways, including financial assistance, mental and emotional wellness support, physical care, post-playing career transition and family aid, all in furtherance of its efforts to ‘Honour the Past’. Since its inception, the NHLAA has become the largest membership of retired professional hockey players and focuses on making tomorrow better than today for all NHL Alumni throughout their journey. To learn more, and to view our latest news posts, please visit us at
The Alumni logo is a trademark of the NHL Alumni Association. © NHL Alumni Association 2023. All Rights Reserved. 
NHLPA, National Hockey League Players’ Association and the NHLPA logo are registered trademarks of the NHLPA and are used under license. © NHLPA. All Rights Reserved. 

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