Forming CreamAmerican Crew

American Crew Forming Cream

What is it?

A strong-hold, low-shine, matte-finish styling cream.

What are the key benefits?

  • Provides firmness, body and fullness to the hair
  • Remains firm but moldable, making it easy to change styles throughout the day
  • Contains humectants that provide unsurpassed hold without drying out the hair

How do I use it?

Work a small amount evenly through damp or dry hair and style as desired.

Who needs this product?

Recommended for anyone looking for a strong, pliable hold with a matte finish.