The world's largest salon brand, Great Clips, joins forces with the largest advertiser-supported podcast network, PodcastOne.
Los Angeles (December 1, 2016) – Great Clips, the world’s largest hair salon brand, has teamed up with PodcastOne, the largest advertiser-supported podcast network, for a marketing campaign that kicks off today. Great Clips franchises will feature PodcastOne programs and talent, in-store and online, along with special PodcastOne Premium network offers for customers. PodcastOne’s top shows, including Adam Carolla, Steve Austin, TheCHIVE and more, will feature Great Clips advertisements, along with network online and mobile activations.
The partnership combines the leaders in their respective industries, generating a huge footprint. Great Clips has more than 4,000 franchised salons, seeing 8 million customers monthly, throughout the United States and Canada. PodcastOne network programs were downloaded 1.5 billion times last year, and garner more than 400 million monthly impressions for advertisers. The network features 200 celebrity and content-driven programs.
"Great Clips has aligned itself with a variety of great entertainment options over the years, and is happy to add PodcastOne to our mix. With hundreds of shows, PodcastOne delivers content that appeals to a wide range of our customers," said Terri Miller, Great Clips Sr. Vice President of Marketing & Communications. "Any time we can add more value to our customers, on top of a great haircut, we’re happy to do so."
"We’ve increasingly seen great success with our brand partners, and we’re excited to take this to the next level with Great Clips," said PodcastOne Founder and Executive Chairman Norm Pattiz. "They are the leader in their industry, and we think we can make a significant impact with our talent, who are very happy to be partnering with a notable company like Great Clips."
Podcasts have proven to connect with the most engaged audiences across media, and PodcastOne offers top influencers in the space, including Adam Carolla, the Guinness Book of World Records Holder for Most Downloaded Podcast. PodcastOne will provide additional value across their digital assets.
Great Clips stores will feature PodcastOne, from salon entry to hairdressing stations, along with digital engagement. Customers will have the opportunity to get 2 free months of PodcastOne’s Premium network, which includes thousands of archives and exclusive content, such as Adam Carolla Live and The BIG Bonus Podcast with Shaq.