What it is:
Torque looks like a lotion, but is applied to wet hair, like a gel, before blow drying and is used more as a base for the style than as a finishing product. It is designed to add volume to customers’ hair.
Key Benefits:
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Gives a lot of support before blow-drying
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Matte Finish
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Feels nice and clean, not crunchy like a gel
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Distributes easily and evenly through hair
Control:
Medium-to-Firm
Who Needs This Product:
This product should be as liked by men as women and can be recommended to anyone, any age or gender, desiring more lift. However, Detour customers are typically teens to early 30s who like to be on the edge of hair fashion. Simply apply the desired amount to the palm of your hand (start with dime-size, you can always add more), emulsify and distribute through hair. Follow with blow-drying. Here’s a little styling tip—combine with Tread Spray before blow-drying for lots of texture!