Live Wire

Detour - Live Wire

What it is:

A creamy, liquid styling tool that delivers flexible style with firm control.

Key Benefits:

• Strong formula allows firm hold, while elastic fibers provide pliable styling.
• Creates long-lasting volume and lift in any style.
• Sets up quickly and shampoos out easily.
• The more you work this product, the tougher it gets.



Who Needs This Product:

Any customer looking for a strong, yet pliable hold with a matte finish. Hip, contemporary packaging appeals to younger, active customers and stylish adults alike.