American Crew®

Light Hold Texture Lotion

American Crew - Light Hold Texture Lotion

What it is:

A styling crème that adds body, control and shine to the hair.

Key Benefits:

  • Provides body, hold and healthy gloss to hair. Controls frizz and provides a natural-looking manageability.
  • Remains pliable – great for conservative to avant garde styles.
  • Helps retain moisture and provides a soft after-feel.

Who Needs This Product:

Any customer with any hair type who wants body, fullness and control with light hold and some gloss without high shine.