American Crew®

Forming Cream

American Crew - Forming Cream

What it is:

A styling cream that provides strong hold, excellent pliability and a low-shine, matte finish.

Key Benefits:

  • Water-based cream remains moldable yet firm. Shampoos out easily without residue. 
  • Contains natural humectants and conditioners that won’t dry hair yet provide unsurpassed hold.
  • Holding agents encourage firmness, body and fullness to the hair.

Who Needs This Product:

Any customer looking for a strong, pliable hold with a matte finish.