Great Clips Gets "In the Game" with Ultimate Gaming Makeover

MINNEAPOLIS, July 1, 2011—Great Clips, the world’s largest hair salon brand, is once again teaming up with EA SPORTS™ (NASDAQ:  ERTS) and PlayStation® to bring you the Ultimate Gaming Makeover Sweepstakes this summer. 

During the month of July, customers can text EASPORTS to 94253 (US) or 77777 (Canada) or go to www.greatclips.com for a chance to win the EA SPORTS “Ultimate Gaming Makeover”. Prizes include a 52-inch HDTV, Sony Home Theater System, PlayStation®3 system, suites of EA SPORTS games, an XZipit Video Game Rocker and more! Great Clips will feature EA SPORTS and PlayStation in more than 3,000 salon locations across the United States and Canada via in-salon signage.

In addition to a chance to win the Ultimate Gaming Makeover, customers will receive $5 off their next EA SPORTS game at www.origin.com with every haircut. This offer will also be highlighted on EA SPORTS and PlayStation webpages.

“We are very excited to extend our partnership for a second year with two of the top brands in the gaming industry. We had such a great response to this sweepstake event in 2010, and are thrilled to bring it to our customers again this year. ” said Terri Miller, vice president of marketing and communications for Great Clips, Inc.

“Continuing to partner with a terrific brand like Great Clips allows EA SPORTS to connect with a broader audience in a unique way,” said Christopher Erb, Vice President of Brand Marketing for EA SPORTS.

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA JAM basketball, NCAA® Football and NCAA Basketball, Fight Night boxing and Tiger Woods PGA TOUR® golf.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.

About Sony Computer Entertainment America LLC
Sony Computer Entertainment America LLC continues to redefine the entertainment lifestyle with its PlayStation® and PS one® systems, the PlayStation®2 system, the PSP® (PlayStation®Portable) system, the ground-breaking PlayStation®3 system and its online and network services the PlayStation®Network and PlayStation®Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one, PlayStation 2, PSP and PS3 systems for the North American market. Based in Foster City, California, Sony Computer Entertainment America LLC serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Corporation of America Inc. Visit us on the web at www.us.playstation.com.

About Great Clips, Inc.

Great Clips, Inc. was established in 1982 in Minneapolis. Today, Great Clips has more than 3,000 salons throughout the United States and Canada, making it the world’s largest salon brand. Great Clips salons employ nearly 30,000 stylists who receive ongoing training to learn advanced skills and the latest trends. Make Great Clips your choice for value-priced, high-quality haircare for men, women and children. No appointments needed, and salons are open nights and weekends. And, it’s more convenient than ever with Great Clips’ Online Check-In. To check-in online, visit www.greatclips.com or download the app for Android and iPhone. For more information about Great Clips, Inc. or to find a location near you, visit www.greatclips.com.