MINNEAPOLIS, June 6, 2011—Great Clips, the world’s largest hair salon brand, is teaming up with Turner Broadcasting System, Inc. in a multi-network promotional partnership. In a deal brokered by Turner Media Group, the two brands have come together in a collaborative partnership that will promote Great Clips and Turner television networks TNT and HLN.
During the month of June, Great Clips customers will see promotional materials for TNT’s hit series Memphis Beat throughout nearly 3,000 salon locations across the United States and in other Great Clips marketing vehicles. With 5 million customers expected to walk through Great Clips doors during June, the word will easily spread about this hit series. Memphis Beat is expected to launch its second season on Tuesday, June 14th at 9 pm (ET/PT). In Sept., Great Clips salons will feature promotional materials for Turner-owned network, HLN.
The promotional partnership provides on-air and online exposure that allows Great Clips to reach Turner Broadcasting’s key audiences.
“This is a unique partnership between two well respected brands. We are constantly working on unique ways of getting our message out to our customers, while maximizing the value of our marketing budget. Turner Broadcasting/TNT saw the benefit of our large customer base, and saw a way to advertise their hit show to their target audience in a way that was outside mainstream media. We couldn’t ask to be in better company than Turner Broadcasting and TNT,” said Terri Miller, vice president of marketing and communications for Great Clips, Inc.
"This mutually beneficial partnership is a unique way for Turner brands to interact with our target audiences in the midst of their daily routines, providing this captive audience with entertaining messaging that drives reach and awareness for our programming,” said Holly Wasson, vice president, asset management for Turner Media Group.
TNT, one of cable’s top-rated networks, is television’s destination for drama. Seen in 100.5 million households, the network is home to such original series as The Closer, starring Emmy® winner Kyra Sedgwick; Rizzoli & Isles, starring Angie Harmon and Sasha Alexander; 2011 Peabody Award winner Men of a Certain Age, with Ray Romano, Scott Bakula and Andre Braugher; Leverage, starring Timothy Hutton; Hawthorne, with Jada Pinkett Smith; Memphis Beat, with Jason Lee; and Southland, from Emmy-winning producer John Wells (ER); as well as the upcoming Falling Skies, starring Noah Wyle, and Franklin & Bash, with Mark-Paul Gosselaar and Breckin Meyer. TNT also presents such powerful dramas as Bones, Supernatural, Las Vegas, Law & Order, CSI: NY, Cold Case and, starting in 2011, The Mentalist; broadcast premiere movies; compelling primetime specials, such as the Screen Actors Guild Awards®; and championship sports coverage, including NASCAR, the NBA and the NCAA Division I Men’s Basketball Championship. TNT is available in high-definition.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
About Great Clips, Inc.
Great Clips, Inc. was established in 1982 in Minneapolis. Today, Great Clips has more than 3,000 salons throughout the United States and Canada, making it the world’s largest salon brand. Great Clips salons employ nearly 30,000 stylists who receive ongoing training to learn advanced skills and the latest trends. Make Great Clips your choice for value-priced, high-quality haircare for men, women and children. No appointments needed, and salons are open nights and weekends. And, it’s more convenient than ever with Great Clips’ Online Check-In. To check-in online, visit www.greatclips.com or download the app for Android and iPhone. For more information about Great Clips, Inc. or to find a location near you, visit www.greatclips.com.