MINNEAPOLIS, Sept. 24, 2010—Great Clips and NASCAR's Nationwide Series formed a high-octane team on Saturday, Sept. 4 - Labor Day weekend - at the Atlanta Motor Speedway (AMS) for the Great Clips 300. The stands were filled for Great Clips’ inaugural race as a title sponsor, with the attendance at 70,000 strong—a number more than double previous Nationwide races in Atlanta, and topping many track attendance numbers for Sprint Cup racing
“The visibility Great Clips received as a race title sponsor both during the months leading up to it and during the race was an exciting opportunity we couldn’t pass up,” said Terri Miller, vice president of marketing and communications.
Coverage included national media promoting the Saturday night race, plus the Great Clips logo appearing on the infield and in television commercials for Nationwide and Sprint Cup races throughout that weekend. A big part of the strong attendance was attributed to exciting pre-race promotions by Great Clips, such as the “Gimme Gotta Getta” ticket contest that ran in the Atlanta market and surrounding area, and the system-wide Fire Me Up promotion.
Atlanta franchisee Greg Thomas had this to say, “The big story is that franchisees, stylists and corporate all worked together to help make this the highest attended Nationwide race in Atlanta Motor Speedway history.”
One of NASCAR’s best-known drivers, Kasey Kahne, was behind the wheel of the No. 38 Toyota representing Great Clips and Braun Racing. “As the driver who gave us our first Nationwide Series win in 2005, we are excited to have Kasey at the helm for eight races this season—including the inaugural title race for Great Clips,” said Doug Stringer from Braun Racing.
After capturing the pole position for the 195-lap race, Kahne held steadily in the lead before dropping back to fifth as he battled a loose condition. As he fought to work his way back up to the lead, contact with another car on the track resulted in a tire rub that forced him to pit road under green-flag conditions. The unexpected trip to pit road cost him the chance to contend for the win in the Great Clips 300 and put him two laps down to the leaders. Kahne continued to fight for every position before coming home with a 19th-place finish.
The night was marked by several momentous events:
Jack, a Children's Miracle Network child from Atlanta, was the Grand Marshal.
Franchisee Betsy Clinton, along with Children's Miracle Network child Jack Stapleton and Terri Miller, Great Clips vice president of marketing and communications, welcomed the roaring crowd to the event with NASCAR's infamous "Gentlemen, start your engines."
Atlanta Franchisee Greg Thomas had the honor of dropping the green flag to signal the start of the race.
Although the night ended in a 19th place finish for Kahne in the No. 38 Great Clips Toyota, Chief Financial Officer and Treasurer Steve Overholser represented Great Clips in victory lane, as he awarded the trophy to race winner Jamie McMurray in the No. 88 Hellman's/BJ's Chevrolet.
About Great Clips, Inc.
Great Clips, Inc. was established in 1982 in Minneapolis. Today, Great Clips has more than 3,000 salons throughout the United States and Canada, making it the world’s largest salon brand. Great Clips salons employ nearly 25,000 stylists who receive ongoing training to learn advanced skills and the latest trends. Make Great Clips your choice for value-priced, high-quality haircare for men, women and children. No appointments needed, and salons are open nights and weekends. And, it’s more convenient than ever with Great Clips’ Online Check-In. To check-in online, visit www.greatclips.com or download the app for Android and iPhone. For more information about Great Clips, Inc. or to find a location near you, visit www.greatclips.com.