Ultimate Gaming Makeover Sweepstakes

MINNEAPOLIS, July 19, 2010—Great Clips, the world’s largest hair salon brand, is teaming up with EA SPORTS™ (NASDAQ:  ERTS) and PlayStation® to bring you the Ultimate Gaming Makeover this summer.

During the month of July, customers can go to www.greatclips.com for a chance to win the EA SPORTS “Ultimate Gaming Makeover”. Prizes include a 52” HDTV, Sony Home Theater System, PlayStation®3 systems, suite of EA SPORTS games, PSP® (PlayStation®Portable) systems, XZipit Video Game Rocker and more! Great Clips will feature EA SPORTS and PlayStation in more than 2,800 salon locations across the United States and Canada via in salon signage. With 5 million customers expected to walk through the Great Clips doors during July, the word will easily spread about this exciting sweepstakes.

In addition to the chance to win the Ultimate Gaming Makeover, customers will receive $5 off their next EA SPORTS game at www.eastore.com with every haircut. This price-off offer will also be highlighted on the EA SPORTS and PlayStation web pages—and includes free shipping of the games!
“We are very excited to partner with two of the top brands in the gaming industry. This avenue is new to Great Clips and we are proud to say that we are the first in our industry to be able to enter this world of gamers” said Terri Miller, vice president of marketing for Great Clips, Inc.

“Partnering with a terrific brand like Great Clips will allow EA SPORTS to continue to ignite the emotion of sports with a broader audience in a unique way,” said Christopher Erb, Senior Director of Partnership Marketing for EA SPORTS.

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences.  EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football and NCAA Basketball, Fight Night boxing and Tiger Woods PGA TOUR® golf, and EA SPORTS Active.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.

About Sony Computer Entertainment America LLC

Sony Computer Entertainment America LLC continues to redefine the entertainment lifestyle with its PlayStation® and PS one® systems, the PlayStation®2 system, the PSP® (PlayStation®Portable) system, the ground-breaking PlayStation®3 system and its online and network services the PlayStation®Network and PlayStation®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one, PlayStation 2, PSP and PS3 systems for the North American market. Based in Foster City, California, Sony Computer Entertainment America LLC serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Corporation of America Inc..  Visit us on the web at www.us.playstation.com.

About Great Clips, Inc.

Great Clips, Inc. was established in 1982 in Minneapolis. Today, Great Clips has nearly 3,000 salons throughout the United States and Canada, making it the world’s largest salon brand. Great Clips salons employ nearly 30,000 stylists who receive ongoing training to learn advanced skills and the latest trends. Make Great Clips your choice for value-priced, high-quality haircare for men, women and children. No appointments needed, and salons are open nights and weekends. For more information about Great Clips, Inc. or to find a location near you, visit www.greatclips.com.